Question 1

What is Maker Insights?

Accepted Answer

Maker Insights is an analytics and reporting platform that helps you turn data into growth. It lets you seamlessly track, measure, and optimize your e-commerce performance with all your metrics in one place, including real-time insights, all e-commerce metrics, and Google Analytics integration.

Question 2

What metrics can I track with Maker Insights?

Accepted Answer

Maker Insights tracks comprehensive e-commerce metrics including page views, click tracking (CTR and eCTR), scroll depth, average time on page, engaged users, revenue growth, and Instagram performance. You can monitor user behavior, conversions, and customer engagement across all your pages.

Question 3

Does Maker Insights integrate with Google Analytics?

Accepted Answer

Yes, Maker Insights includes Google Analytics integration. This allows you to combine Maker's detailed page analytics with your existing Google Analytics data for a complete picture of your e-commerce performance and customer behavior.

Question 4

What is Pages Insights in Maker?

Accepted Answer

Pages Insights provides detailed analytics tailored specifically for your Maker Pages. You can track engagement, conversions, and customer behavior to optimize your e-commerce performance. It includes views tracking, click tracking on buttons and elements, and scroll depth measurement.

Question 5

How does click tracking work in Maker Insights?

Accepted Answer

Maker Insights monitors user interaction by tracking clicks on buttons, links, and elements throughout your pages. It provides metrics like CTR (click-through rate), eCTR (effective click-through rate), total views, and click counts, offering insights into user behavior and preferences.

Question 6

What is scroll depth tracking in Maker Insights?

Accepted Answer

Scroll depth tracking helps you understand how visitors engage with your content by measuring how far users scroll down your pages. This reveals which sections of your content are most engaging and helps you optimize page layouts for better performance.

Question 7

Does Maker Insights provide real-time data?

Accepted Answer

Yes, Maker Insights provides real-time insights so you can monitor your e-commerce performance as it happens. This includes live data on page views, user engagement, revenue growth, and other key metrics to help you make timely optimization decisions.

Question 8

Which brands use Maker Insights?

Accepted Answer

Maker Insights is used by leading brands including Anthropologie, Pinterest, eva nyc, Urban Outfitters, Diesel, Ippolita, rue21, Ghurka, Pandora, and Nicobar. These brands use Maker Insights to track and optimize their e-commerce performance.

Question 9

Can Maker Insights track Instagram performance?

Accepted Answer

Yes, Maker Insights includes Instagram metrics tracking. You can monitor your Instagram engagement and see how social media traffic performs on your pages, helping you understand the connection between your social presence and e-commerce conversions.