Speedway Motors Enhanced PDP
How enhanced PDP content drove 51% more RPU for Speedway Motors
Richer product pages. Measurable revenue gains.
Speedway Motors used Maker to add enhanced A+ content to their product detail pages. An A/B test showed significant lifts across conversion, revenue, and average order value compared to their standard pages.
The Challenge
Could richer PDP content
move the needle at scale?
Speedway Motors is a well-established name in the automotive parts and accessories space, with a large and growing product catalog. Their product detail pages were functional, showing the essentials like images, titles, prices, and descriptions, but they weren't doing much beyond that to help shoppers make a buying decision.
The team wanted to know: could adding richer, more engaging content to their PDPs actually move the needle on conversions and revenue? And could they do it at scale without adding a heavy lift to their team?
The Approach
Enhanced A+ content and a rigorous A/B test
Speedway Motors used Maker to build enhanced A+ content for their product detail pages. This included richer product layouts, marketing-friendly formatting, and additional content designed to give shoppers more context and confidence at the point of decision.
- Richer product layouts: Marketing-friendly formatting that goes beyond basic specs to give shoppers full visual context and engagement.
- Confidence at decision point: High-clarity content answering shopper questions before they arise, turning browsing into buying.
- Clean A/B test tracking: Using Maker Optimize, they split traffic 50/50 across multiple PDPs to compare enhanced content against standard pages. Results were tracked in both Maker Optimize and Google Analytics from day one.
"We felt strongly that enhanced content on our PDP's is effective in driving positive customer experiences and business outcomes, but we wanted to understand the true incremental revenue effect of Maker. Through running A/B tests on the experience, we found that Maker enhanced pages dramatically outperform pages without these experiences, which reinforces our investment in the platform."
Andrew Boellstorff
Director of Digital Product & Technology
Why It Matters
It isn't any single metric.
It's the compounding pattern.
The strongest signal in this test isn't any single metric. It's the pattern: revenue per user up 51%, conversion rate up 15%, first-time purchaser rate up 22%, and average order value up 32%. Each of these tells the same story: enhanced content gives shoppers the confidence to buy, and to buy more.
The first-time purchaser rate is especially telling. These are visitors who have never purchased from Speedway Motors before. The enhanced content helped them get from browsing to buying in their very first visit. That's exactly the kind of lift that compounds over time.
"Standard product pages show shoppers the basics. Enhanced content built with Maker gives them the full picture. That's the difference between a page that displays a product and a page that sells it."
The Results
What Speedway is building
with Maker today
The work goes well beyond static landing pages. Speedway Motors is using Maker to build some of the most ambitious experiences on its site.
Enhanced PDPs at scale
Rich A+ content and marketing-friendly product layouts that drive +28% revenue per user and answer shopper questions before they come up.
Automatically synced catalog
Every change the catalog syncs automatically with Maker. The team can focus on what matters instead of data updates.
AI content, calculators & configurators
A complete suite of AI tools alongside interactive brake kit configurators, automotive calculators, and a Rewards points slider.
Custom landing pages
Campaign pages for SEMA and race week, Rewards pages, and vendor partner pages.
Personalized experience
Dynamic homepage banners, geo-targeted messaging and multilingual page experiences built for the site.
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The Takeaway
Enhanced PDP content isn't a nice-to-have.
It's a measurable revenue driver.
Speedway Motors proved that enhanced PDP content isn't just a nice-to-have. It's a measurable revenue driver. The pages with Maker-built A+ content outperformed standard pages across every conversion and revenue metric that mattered.
Your PDPs are already getting traffic. Enhanced content makes sure that traffic converts. With Maker, teams can move from idea to high-converting product experiences without waiting on lengthy development cycles.