Speedway Motors
Speedway Motors launches rich digital experiences without writing a line of code.
America’s oldest speed shop, scaling modern commerce with Maker.
Speedway Motors has been a Maker customer for years. What started with enhanced PDPs and custom landing pages, events like SEMA and race week has grown into something much bigger. Today, their marketing team uses Maker to ship interactive calculators, product configurations, and fully personalized brand experiences on their own.
The Challenge
Too many ideas.
Not enough build cycles.
Speedway Motors runs a deep catalog and a busy editorial calendar. Static product cards needed manual updates, event pages needed quick turnaround, and ideas often sat in a backlog because the build effort outweighed bandwidth.
The team didn't just need a faster way to ship, they needed a way to act on ideas the moment they came up, from a quick banner to a full product configurator.
When the team has an idea, they want to ship it, not stage it in a backlog.
The Solution
One platform for everything they ship
What started as a way to enhance PDPs has grown into the default tool being used across multiple teams at Speedway. Each one uses Maker a little differently.
- The creative team builds custom layouts and interactive components without handing designs off to the dev team. Campaign pages, hero treatments on the catalog page, and interactive product visuals all came together this way.
- The marketing team ships campaign pages, geo-localized event pages, and personalized brand promos fast. SEMA, race week, and partner campaigns go from brief to live in days, not weeks.
- The content team uses Maker to create enhanced content for hundreds of PDPs and generate SEO-ready FAQs.
"Maker is a key part of our personalization strategy. It's helped teams deliver immersive customer experiences, partner across departments, and quickly adapt by experimenting and learning more often."
Andrew Boellstorff
Director of Digital Product & Technology
The Results
What Speedway is building
with Maker today
The work goes well beyond static landing pages. Speedway Motors is using Maker to build some of the most ambitious experiences on its site.
Automatically synced catalog
Every change the catalog syncs automatically with Maker. The team can focus on what matters instead of data updates.
AI content at scale
A complete set of AI tools to build, optimize, and personalize pages on the site.
Calculators & configurators
Dynamic configurators for brake kits, automotive calculators, and a Rewards points slider.
Custom landing pages
Campaign pages for SEMA and race week, Rewards pages, and vendor partner pages.
Personalized experience
Dynamic homepage banners, geo-targeted messaging and multilingual page experiences built for the site.
Drag racing calculator
Events calendar
Why It Worked
When the platform
keeps up with the team
Speedway Motors didn't need to start from scratch or rebuild their stack to move faster. They needed a platform that could match the speed of their ideas. With Maker connected to their live catalog, the team can move from 'can we try this?' to 'it's live' without waiting on a long dev cycle.
The platform is consistent across everything they ship. No limitation. Ask the question differently. Break the build into smaller pieces. Get it done. For ecommerce teams with deep catalogs and busy roadmaps, that combination of speed and depth is what keeps the work moving.