Max is Teams plus the optimisation layer: variants, A/B testing and insights, on 50,000 credits a month from $200. It is the plan for teams that keep improving pages after they go live, not just publish them.

You can ship a different version of a page for each campaign, segment or region, test versions against each other on live traffic, and read what visitors actually did.

Everything Teams includes comes with it: up to 20 people in one workspace, access management, shared style guides, custom domains and unlimited private projects.

Teams gives you the shared workspace. Max adds variants, A/B testing and insights, and raises the credit ladder to 50,000–100,000 a month for teams publishing at volume.

A variant is an alternative version of a page you can route by campaign, source, geography or audience — all from the same project, without duplicating it.

An A/B test splits live traffic between two versions and reports which one performs better, so the winner is a measurement rather than an opinion.

Max itself doesn’t include a free trial. Start on Pro’s 14-day free trial to try Maker, then move up to Max when you need variants, A/B testing and insights.